Free, on us: the missed-call calculator
What are missed calls costing you?
Answer 3 quick questions. Your number and 3 fixes for this week show right away, with nothing to sign up for.
First, your business
What do you run?
Want exact numbers?
How full is your business, really?
Put in your real numbers. See how much room you have, where customers slip away, and the cheapest way to fill it. About 2 minutes. Nothing is sent unless you ask for the full report.
Step 2. Your numbers
These are example numbers for a made-up pottery studio. Change them to yours. Rough is fine.
Your schedule
Out of every 100 bookings
Students and events
Parties, team events, date nights
Leave blank if you don't know
Leave blank if you don't sell memberships
Money
Leave blank if you don't sell memberships
Rough guess is fine
Leave blank if you don't know
Your numbers stay in your browser until you send them.
Step 3. Your results
You're 66% full
Busy limit 85%
399 of 607 seats a month
Empty room, in dollars
$6,406 a month
If you filled up to your busy limit at today's prices
Winnable without new ad spend
$1,187 a month
About $653 of that is profit. We count only 20% of each leak.
What your numbers say
- You have real room to grow. Fill it before you add staff or space.
- Fix the leaks first. They're cheaper than ads, and every ad works better once they're fixed.
- Seats are full
- 66%
- 399 of 607 seats a month
- Each empty seat costs
- $55
- Your rent, kiln and teacher cost the same either way
- Memberships bring in
- $4,000 a month
- 25 members at $160
Where customers slip away
Cheapest fix first. Each one is something you can start this week.
1Event inquiries that don't book
Free to startAbout 3.6 private event inquiries a month don't book, at $450 each.
Worth about $324 a month if you win back 20%.
Do it yourself this week
Reply to every event inquiry the same day with a price, what's included, and two open dates.
When we run it
An instant reply with packages and a booking link, then follow-ups until they book or say no.
2First-timers who never come back
Free to startAbout 28 first-time students a month don't book a second class.
Worth about $308 a month if you win back 20%.
Do it yourself this week
Before they leave, show them the next class while their piece is drying. Book it right there.
When we run it
A text when their piece comes out of the kiln, with a photo prompt and a link to book the next class.
3Empty seats from no-shows
Low costAbout 25 booked seats a month go empty. That's $1,401 of class time.
Worth about $280 a month if you win back 20%.
Do it yourself this week
Text everyone the day before class. Offer their seat to a waitlist if they can't make it.
When we run it
Reminders the day before and the morning of, a waitlist that fills the seat, and a fair late-cancel policy.
4Past students who drifted away
Low cost300 past students haven't been back in 3+ months.
Worth about $275 a month if you win back 20%.
Do it yourself this week
Send past students photos of what's new: a glaze, a workshop, a date night. One personal note.
When we run it
A seasonal win-back text and email with the new class calendar, using words you approve.
The cheapest way to fill up
- 1
Plug the leaks: about +$1,187 a month
No new ad spend. These customers already found you.
- 2
Ads for the rest: about 101 new student seats a month
The most we'd pay to win one is $13. That means an ad budget of up to $1,321 a month. You pick the real number, and we stop anything that costs more.
Don't know what a new customer costs you now? We can work it out from your ad accounts on the call.
- 3
Check your prices: a 5% raise is +$1,098 a month
That's on today's volume. Worth testing once you're busier.
All in: about $6,730 a month more, and about $3,702 of that is profit, before any ad spend.
Change our assumptions +
We start at 20% to stay safe. Pick less if you want to be stricter.
The fullest you can run and still do great work.
As a share of what they bring you in profit in year one.
How we did the math +
- Room = classes x seats x 4.33 weeks.
- Full = booked seats that showed up. No-shows don't count as full.
- First-timers who return count as one more seat each. Lapsed students count once, spread over a year.
- Private events are counted on their own, since they usually run outside class time.
- Each leak counts only 20% as winnable. Leaks are filled cheapest first, and never past your busy limit.
- Ad limit: we'd spend at most 33% of a new customer's first-year profit to win them.
- These are estimates from your numbers, not a promise. On the call, we check them against your real data.
Rather talk it through?
20 minutes. Your numbers. 3 fixes.
We go through this report with you, check it against your real data, and leave you with the 3 fixes that pay first. Even if we never work together.